Three years ago, I embarked on my MBA journey at Duke University’s Fuqua School of Business with a clear goal: to pivot into marketing. With a background in economics and a consulting career in Washington, D.C., where I advised Chief Privacy Officers at Gartner and strategized with Fortune 500 CEOs at Bain, I sought more direct involvement in consumer brand strategies.
At Fuqua, I leveraged the school’s robust marketing resources, including the Duke MBA Marketing Club, to prepare for the marketing field. The club’s events, mentorship from alumni, and targeted electives like Strategy & Tactics of Pricing significantly enriched my understanding and readiness for a marketing career. My summer internship as a Senior Brand Manager at P&G Ventures was a critical step, enabling me to develop a three-year growth strategy for an underperforming product line.
My MBA experience culminated in a full-time position as an Associate Brand Manager at Mars, promising a direct impact on brand and consumer engagement. Alongside this, my role as co-president of the marketing club and VP of Marketing for The Fuqua Show podcast has been instrumental in shaping not just my career but also that of my peers.
This journey from consulting to brand management exemplifies the transformative power of an MBA in achieving career pivots and expanding leadership capabilities in the business world.
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