Students from Northwestern’s MBAi and MSAI programs teamed up to tackle real business challenges presented by partnering companies, ranging from Fortune 100 firms to startups. They worked on diverse AI projects, such as generative AI content and sales effectiveness, applying their academic knowledge to practical business problems. The collaboration culminated in a Capstone Showcase, where teams presented their solutions and attendees voted for their favorites. This experience emphasized the value of interdisciplinary teamwork and applying AI technologies in real-world business contexts.
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