Jordan Greer, a rising second-year MBA student at Yale SOM, applied her first-year lessons during her summer internship as a Senior Brand Management Intern at Procter & Gamble in Cincinnati, Ohio. Greer, originally from Cape Elizabeth, Maine, focused on developing comprehensive marketing solutions using skills honed through Yale’s Discovery Projects course.
Internship Details:
- Role: Senior Brand Management Intern at Procter & Gamble
- Location: Cincinnati, Ohio
- Hometown: Cape Elizabeth, Maine
- Relevant Courses: Discovery Projects, Modeling Managerial Decisions, Competitor, Customer, Innovator, Managing Groups & Teams
Daily Routine and Interests:
- Work Lunch: Tofu bowl
- After Work: Exploring Cincinnati’s top restaurants
- Favorite Local Attraction: Cincinnati’s active arts scene
Greer’s experience at P&G involved:
- Audience Research: Conducted online ethnography to understand consumer perspectives on Head & Shoulders.
- Consumer Insight Development: Applied YCCI frameworks to distill consumer insights and align them with brand goals.
- Insight Validation: Created A/B content and tested it via consumer surveys to improve engagement.
- Presentation of Results: Used refined presentation skills to share findings with the Head & Shoulders team.
Her time at Yale SOM’s Discovery Projects, particularly working with the Ladies Professional Golf Association (LPGA), directly benefited her P&G internship. Greer’s ability to develop actionable consumer insights and strategic marketing solutions was significantly enhanced by her academic and practical experiences, preparing her for a successful career in brand marketing.
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