The Cambridge MBA joined forces with Zhe Jiang International Business School for a Global Consulting Project, aimed at exploring the European electric vehicle (EV) market and its digital transformation opportunities for Ant Group. This collaboration marked the first partnership between these institutions, focusing on enhancing Ant Group’s approach to achieving carbon neutrality.
The project involved deep analysis of the European EV landscape, including visits to key industry players like Geely Group in China. The diverse team, with members from various backgrounds and countries, leveraged their combined expertise to address the challenges and potentials of digital technologies in the EV sector.
Their findings were presented to Ant Group’s leadership, receiving high praise for their innovative strategies and deep market insights. This project not only emphasized the practical applications of digital tech in EVs but also highlighted the enriching experience of international collaboration in modern business education.
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